Founding in 1919. We began as a company that manufactures machinery equipment and machines dedicated to manufacturing parts. After that, the reason that we began to manufacture KOHAZE itself was a order of dedicated machine for KOHAZE of tabi. Therefore, we became a first company in the same industry, and strengthened our position as the top manufacturer in the industry through realizing semiautomatic manufacturing of KOHZE and devising the products themselves.
It succeeded in increasing elasticity and deflection power, and achieved “evolution” fitting to the curve of the body to the extent that it is unlikely to be made of metal. Our strength is to have our own technology. After that, we developed a fortune-telling strap with the Seven Lucky God’s engraved as “lucky” from the meaning of “KOHAZE” = “stitched together”. There are seven kinds related to the Seven Lucky Gods, and they are shining with 24K plating. We also made strap with tourmaline powder that releases minus ions for better stress relief and health maintenance. We continue to make “skin-friendly KOHAZE with intention for real thing”.
What are the strengths of AOYAMA INDUSTRIAL LAB. CO., Ltd.?
Product development capabilities, collaboration skills and action power. “Every year we want to create new products.” This is the vision of all employees.
As for sale and other, we will proceed partnership with fellow companies to do what we can not do. The cooperation with my colleagues will increase my power.
What is a future dream?
Under the philosophy of “All employees work together in warmth and nurturing mind, contribute to society with pride and joy” Based on this philosophy, we promote product development so that we can inform about this worldwide and use it in various genres I want to go.
About the chairman and the president himself
Chairman, Keiji Aoyama is the 4th generation since foundation. He had cancer at the age of 15. He tended to be sick until 26 years old, but he overcome his illness he recovered. He has always been positive in order not to lose any difficulties.
He will go out alone for overseas exhibitions etc. Even if he cannot understand the words such as Paris in France, he is always trying to communicate with them. He thinks that it is important to challenge any work. Although he is poor talker, he believes that the positive behavior is appreciated and that the feeling that the underlying “protecting KOHAZE and informing the world to the world is my mission” is familiar to others.
As the fourth generation took over as chairman, Kayo Kubo became president as the fifth generation. Despite having absolutely nothing to do with the manufacturing industry (from Sanyo Broadcasting announcer to free announcer, she run Greek olive oil import wholesale business), we can assume that she came Sasayama to make “KOHAZE”. Indeed, She realize that “KOHAZE” = “Connect people and people”. She would like to hold a fashion show “AOYAMA KOHAZE” brand at this Sasayama.